Sender reputation, recovered from the spam folder

// THE PROBLEM

The team had volume but no inbox. Sender reputation had cratered to 78%, authentication was misconfigured, and sequences were landing in spam — where no reply is even possible. Every send was quietly burning the domain instead of building pipeline.

// WHAT WE BUILT

1. 01Rebuilt authentication from the ground up: SPF, DKIM, and DMARC configured correctly and monitored.
2. 02Ran a disciplined warm-up to rebuild reputation without tripping spam filters.
3. 03Replaced merge-tag 'personalization' with per-recipient relevance that reads like a human wrote it.
4. 04Wired deliverability, opens, and reply rate into Pulse so the team could see inbox placement in real time.

// THE RESULT

Sender reputation recovered from 78% to 90%, and reply rate climbed to 28%. The inbox stopped being a wall, and outreach became a predictable source of pipeline the team could finally trust.